Sparkling Secrets - Swarovski Exhibit at Daelim Museum

"Sparkling Secrets - Swarovski" explores the 117 years of Swarovski's stories and artistic experiments which is being featured for the first time in an Asian Museum.

The exhibition highlights crystal as a material of artistic creation, not just simple jewelry concentrating on a unique attribute of crystal itself. Focusing on splendid aura and rich spectrum of crystal, artists present the artworks reinterpreted in their own ways including design, installation, media art and architecture.

For something fun, you can download the free museum app from these QR codes. Once you install the app, you can collect stamps and complete missions.

Sparkling art pieces of Swarovski, being loved by celebrities and designers are also displayed. Swarovski items worn by Marilyn Monroe, Madonna, Jennifer Lopez, and Lady Gaga who led the trend of the times show the glamorous beauty encompassed a century. Furthermore, it exhibits Haute Couture dresses collaborated with renowned fashion designers such as Giorgio Armani, Vivienne Westwood and Vera Want and provides an experience space where visitors are able to be a star by wearing Swarovski's stunning items in the shooting studio.

The exhibition shows how European culture and trends are embraced into design through a long heritabe of Swarovski. Moreover, it will be a special chance to encounter leading art collaborations presented at the foremost international design fairs and art festivals. Furthermore, it offers visitors an opportunity to explore a remarkable moment created by light and crystal with differentiated display methods and to discover aesthetic value of Swarovski crystal.

Once you finish looking through the exhibit, drop by the gift shop for more awesome crystals.

Don't go home just yet. Head on over to the lounge for some coffee or the shooting studio. Just follow the crystal-shaped markings on the ground.

You can have your photo taken, wearing some Swarovski jewelry, while posing beside a dress. Afterwards, they will give you a code which you can use to download your picture from the Daelim Museum website.

On our way out, we passed by this building with some really quirky chairs on display. It's in the map at the bottom of this page that says Kolon Building. Looking from the window, it looked like it was some sort of exhibit so we decided to go in and check it out. It turns out the building is the Fashion Institute of Kolon and the chairs are part of the Re-design Chair Graduate Exhibition.

Walking distance from Gyeongbokgung Station (Seoul subway line 3) Exit#3
 35-1 Tongui-dong Jongro-gu Seoul

Official site:


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